Impractical Jokers | Merchlar

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Impractical Jokers Branded Photo Booth

Innovative in-app features

truTV Impractical Jokers is an American hidden camera-practical joke reality television series with over a million fan base. After a successful project launch with truTV, the Impractical Jokers team commissioned Merchlar to add a new dimension to mobile engagement using innovative in-app features.

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Branded photo booth

Merchlar understands that shareable user-generated content is the key to mobile engagement. With this in mind, we developed a state-of-the-art branded photo booth for their app. This allows fans to virtually pose alongside one of the show hosts, snap a picture, then share it through social media or save it on their photo album.