Discover the World of Sarila
Merchlar was asked to create a poster for the film ‘The Legend of Sarila’ that would harness AR technology for an active spectator experience. When the app is opened and pointed at the official Legend of Sarila poster, the camera triggers the launch of the movie trailer for an in-theater experience, regardless of where the viewer is. The viewer is thrust into the movie’s universe, with a thematic environment and interactive elements.
The photo booth feature allows users to take photos with Kimi, the beloved lemming featured in the film. Users have the option to save or share photos through Facebook and Twitter. The app generated over 1,400 photos on The Legend of Sarila Facebook page from winter festivals across Quebec, and was a great tool for spreading excitement about the film Canada-wide.