A magazine that comes to life
Augmented Reality Mag
Distinguishing your brand amongst ravenous competition is as much about embracing trending technologies as it is about understanding your customer base. This was exactly Little Burgundy’s sentiment when they commissioned Merchlar to collaborate on an interactive project.
A member of the ALDO Group, Little Burgundy’s main interest was in establishing themselves as a techno-savvy boutique geared towards hip young shoppers. Our combined creative thrust produced an interactive magazine, in conjunction with a Facebook campaign and in-store videos, showcasing not only their new fall lineup, but a host of unique video, audio, and artistic content