AR Game & Contest
“Get On Target” channels the popularity of mobile gaming into a one-of-a-kind augmented reality experience. The purpose of the game is to hit as many of the floating target as possible within the 60 second timeframe. The faster that you are able to hit them, the higher your score. A public scoreboard was created for users to submit their scores and compete against one another. Users are automatically entered into the contest to win golf clubs.
In order to help promote the game, a microsite was created. On this site, people can find out general information about the Desjardins Retirement Savings, download the target images, and find detailed instructions on how to play the game.