Who's that on the wall? Employees at Ubisoft experience a whole new way of engaging with workplace memos
AR Your Way
Desjardins’ poster comes alive through the lens of augmented reality. Desjardins Financial Security (DFS) wanted to spread word of their Group Retirement Savings program to employees at Ubisoft Montreal. Instead of sending ambassadors to the location, we put Martin - the DFS representative - onto large posters and placed them in the studio lobby.
Once Ubisoft employees downloaded and launched the app, they would point it at the posters and witness Martin come to life. After Martin gave an introduction for the Group Retirement Savings program, a call-to-action button would appear and prompt users to visit the Desjardins Facebook page.