Catching Fire | Merchlar

QuickLinks

Experience Hunger Games 4D

Catching Fire with Merchlar

With the hugely positive response to our last project for The Hunger Games, Merchlar was again commissioned to create an interactive experience for the upcoming Hunger Games: Catching Fire. Les Filmes Séville wanted to create even more buzz for this second installment in the trilogy, so Merchlar responded with a multi-feature AR app. Since launching, the project has received a variety of media attention and a collection of glowing reviews.

80743004

   

Feed your hunger

As with the first film, Merchlar uses their signature app to launch the official Hunger Games: Catching Fire trailer when the device is pointed at the official movie poster. Users can then jump into the Hunger Games world themselves using a photo booth function that allows them to take pictures with Katniss, the series’ main heroine, and upload them to social feeds. The app generated over 50 000 downloads during the first days of its launch. Additional features include custom-themed wallpapers for Iphones and an in-app web view to browse the official Hunger Games website.

   
3

POINT THE DEVICE AT THE IMAGE

ar step 3